imogenwilsonjewellery

Walk with me, every step of the way as i try to grow my teeny craft business into something sustainable… watch this space!

Etsy Treasury Addict

Leave a comment

My name is Imogen, and I’m an Etsy treasury Addict.

You may have noticed if you have been reading my blog for a while, that I get hooked on things easily. I have a rather addictive personality, and when it comes to the internet, there is no such thing as too much. I have written previously about my addiction to Pinterest and also how I click through my tabs checking my stats as if I’m possessed, another of my e-weakness’ is Etsy treasuries.

What’s an Etsy treasury you may ask? The delightful collection of objects on the front page of Etsy, is a treasury. The treasuries are made by the makers, the sellers, the shmucks like me who sit for hours at a time choosing the eighteen items for each treasury with care. It is put there by the Etsy team, and changed often. I’m not sure how often, but I’d like to say hourly, or at least every couple of hours.

I made my first treasury around six months ago after my excitement at one of my items being featured in someone else’s. It was harder than I imagined it would be to create my own, I know what you’re thinking, how could it be difficult to copy and paste eighteen measly products into one collection? Hard. If you choose to theme the treasury, or not, the composition and colour of the photos chosen need to compliment the others around it. It could be that you could have the right collection objects just in the wrong order, it becomes a mess very easily. Having a screen that is pleasing on the eye is the aim, if your eye glazes over it focusing on nothing, you have failed. The items you have chosen might compliment each other well and be awesome, but be photographed terribly. There are so many opportunities to fail…

imogen wilson jewellery etsy treasury green spring pastel blue wedding

Pastel infusion, Wedding in blue, & Spring in my step – Imogen Wilson Jewellery treasuries

The aim of the first treasury I created was to get on the Etsy front page, the same aim I’m sure 99% of the other people who create them have. However one of the sneaky catches to this is, you can’t feature your own product.

imogen wilson jewellery etsy treasury nevermore botanicals collections

Natural botanicals, Nevermore, & Collections – Imogen Wilson Jewellery treasuries (which don’t feature my jewellery)

After realising how difficult and time consuming I had found it creating each one, I decided to look at it through different eyes, as a learning curve to hone my composition skills. I thought at the time that it was a valuable exercise, no such thing as too much practice… I created a new Pinterest board (why not merge the addictions) to keep track of them all, and share the love. The Treasurypin changes the orientation of the treasury, making it long and thin instead of the normal 4×4 format… which isn’t ideal… but it’s so much easier than screen capturing each one (like I have here), so that’s what I do…

ihhb

Book worm, Antiquated heaven, & Bookworm – Ex Libris treasuries

As time chugged on my intentions changed again, I wished to get others to notice my wares, to like, heart, favourite, bookmark, pin my items. Especially as I branched out and opened my new brand Ex Libris (and started tinkering with Major Tom). “Hello everyone”, my treasuries shouted, “I’m here!”

Major Tom

Big blue yonder, Over the Moon, & Floating round my tin can – Major Tom treasuries

Of course I have fun making them, or I wouldn’t do it. However the more I write here the more ridiculous the whole exercise feels, a bit like explaining facebook to someone who doesn’t use it, like a huge waste of time. However I’ve found the opposite is true. It has given me a greater understanding of what’s out there in the handmade marketplace. Of my competition, my community, and the handmade pricing structure. I am increasingly becoming more and more aware of different photographic techniques, props, and where my own photos are lacking. I’d highly recommend it for someone trying to hone their eye, or learn more about their own products or product photos!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s