imogenwilsonjewellery

Walk with me, every step of the way as i try to grow my teeny craft business into something sustainable… watch this space!


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Time flies when you’re having fun- 2013 in review

I can’t believe Christmas is just around the corner and it’s nearly the end of 2013! I have mixed feelings about the impending new year as 2013 has been such an amazing year I’ll be sorry to see it end.

As they say, time flies when you’re having fun…

This year has been one of the most amazing years. It has been FULL of change, something I am usually scared of, full of terror and triumph, happiness and fulfilment, living on the bones of my ass, and of travelling overseas- a year of opposites in many ways. This year I ‘jumped’ into the unknown with no net by quitting my full time job, I also got married, spent all my savings on a honeymoon (while new husband and I were both unemployed) …making my jump into self employment as challenging as humanly possible. My husband got a new job (one where he works ridiculous hours most of the time… throwing me into a new kind of solitary, a new kind of isolation). This year I learned to self motivate, to time manage, about SEO, online sales and photography. I learnt that it’s important to stop to smell the roses and also how to bet on myself. Most importantly I learned what an amazing bunch of people I am surrounded with, and how I couldn’t have done any of this without them, without you.

Oh yeah, and I also launched TWO new lines, Major Tom & Ex Libris and was featured in a book!

Emily McDowell

An awesome card that says it all, by Emily McDowell (Etsy emilymcdowelldraws)

This year has overwhelmed me on every level, from what I am capable of when I put my mind to it, to the support and understanding of the people around me. It’s been a hell of a ride and I feel so grateful to everyone for coming on it with me. From those who I know in person who encourage me with their words and thoughts, and for taking what I do seriously (especially my ‘work wife’ Ria who keeps me sane in the day time). To those of you who like my Facebook posts, read my blog, stock my wares in your many shops, and of course those of you who buy online, straight from me. You can’t understand how much each one of those actions mean to me. So thank you.

This will be my last blog for the year, while I wrap up my internet orders for the year and have a couple of weeks off with family… but this Christmas I will raise my beer and say…

Here’s to all of you! To 2013, to working hard, kicking ass, and taking names.

…and of course all that 2014 will bring!

Happy New Year by Natali Strelchenko

Happy New Year cleverly made from paper by Natali Strelchenko

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2013 Christmas Gift Guide- Something for Everyone!

Well it’s that time of year again, fair season, gift season, when the weather warms up but the shop windows and TV advertising still features trees covered in snow and snowmen. It’s a weird hemisphere we live in.

The busiest time of year for everyone, but hopefully also the most fun in lots of ways!

To make shopping for the perfect gift easier I have created a ‘Imogen Wilson Jewellery 2013 Christmas Gift Guide’ as having three separate lines (and therefore shops) can seem daunting to navigate at times (even to me) I have compiled an easy to navigate, thorough guide with suggestions from the three lines for everyone from your wife to your boss, and don’t worry there are ideas for men in there too!

christmas_bunting_hero

You can view the guide here

For your Sister- Imogen Wilson Jewellery Yellow Crane earrings!

For your Sister- Imogen Wilson Jewellery Yellow Crane Earrings!

Making the guide was loads of fun, and a tiny bit challenging. First I made a list of all the people you might buy for, then I made a list of all the gifts that might be appropriate from each line… then I edited and whittled the gifts down to the perfect one for each person… it felt a bit like playing Santa…

For your Brother- Major Tom space cufflinks!

For your Brother- Major Tom space cufflinks!

Next year I will make the list a little earlier, as I left it a bit late this year. Also fine tune it a bit as I worry it’s a bit long… But I suppose that is/ can be the beauty of the internet… Ctrl F is your best friend!

Ex Libris orange brooch- sSomething for everyone, either sex

Ex Libris orange brooch- Something for everyone, either sex

I hope you enjoy it!


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To Market, to Market, to Buy Handmade!

My first stall, where I sold origami crane earrrings, mini toppers (tiny hats) and gingerbread

My first stall, where I sold origami crane earrings, mini toppers and gingerbread

I made my first pair of cranes because I wanted to wear them myself. They were so fun to create that I made another pair, and another, and another… Soon I had 30 pairs of crane earrings hanging off a vase in my lounge and nothing to do with them, so I decided to attend my first craft fair and see if anyone else thought they were as cool as I did.  

The fair I chose was an outdoor fair, a couple of weeks before Christmas, at the top of Cuba St Wellington. I had a great time, got heaps of awesome feedback, made a killing financially, and best of all was approached by Jacki of Rex Royale and asked if they could stock my wares… that fair started my business, the excitement I felt and the confidence as a result of my success’ there. (Ironically given my recent experience and stresses with the tempestuous weather conditions, which you will read about below, I don’t remember being stressed or worried about the weather at all)

Selling at fairs has many perks, you are face to face/ one on one with your customers. You can gage their reactions to new products, engage with them in a way you can’t online. You can ask their opinions, test out pricing, be in an environment surrounded by other makers like you and give your products a face, a personality, a story! All going well you make a bit of extra money from the experience too. I’m not sure of the exact number of fairs and markets I’ve sold at since that first one, but it’s in the double digits. I’ve been part of some great events over the years, but more recently I have had a series of such disappointing fairs (some badly organised, others under publicised…) that I had decided to hang up my float and retire from the fair game. My attempt at attending the Thorndon fair was the final nail in the coffin, or so I thought…

I've been around the block when it comes to Wellington stalls...

I’ve been around the block when it comes to Wellington stalls…

Three years ago I decided to apply for the Thorndon fair, a fundraising event organised by a local school (the profits from table hire goes straight to them). It is a large event, outdoors, on the first Sunday of December. I applied, and was accepted. I prepared for ages, borrowed a trestle table (so I wouldn’t incur the extra hireage fee) and organised a lift there with my bags and bags of stock, displays and of course the table. The day of the fair it was horrible. Rain, lots of wind, plain old yuck. We packed the car and drove there, just in case, some people had shown up and were setting up their stalls (as there was no plan B) but nearly all of them had pop up gazebos, with sandbags, which I did not. Also of course, the product I was selling being light and paper… well, it would never survive. So we drove home, with me sobbing the whole way.

The next year I was more prepared. The weather wouldn’t win again. I applied, was accepted (with a slightly better spot) and I purchased a pop up gazebo so the rain wouldn’t stop me attending. The day of the fair Wellington had record winds. I could barely stand still in it, let alone sell my delicate wares. The gazebo just wouldn’t survive in weather like that. So I chalked the whole thing up to experience, safe in the knowledge that I tried (twice) and that at least the money I had wasted went towards Thorndon school not into someone’s pocket… It was my donation to children’s education, I tried to convince myself (while sobbing).

This year the application arrived in my mail box and I went online straight away to unsubscribe.

Craft 2.0 in the atrium, my stall is in the middle there behind those people...

Here is Craft 2.0 in the atrium last year, my stall is on the right just behind those people… The certainty of a venue you know will be rain free- Bliss

Weeks later a friend of mine, Nini from Things Unseen, emailed to say she had a spot (undercover no less, which was good as I had sold my gazebo after the last failed attempt) she wasn’t able to attend herself but didn’t want to loose her spot (as it would go to someone else if she declined… once you have a good spot it’s hard to get it back). She offered it to me, she would pay for the spot, I would just have to attend (weather willing) and sell some of her jewellery on my table. It seemed too good to be true!

I said yes to the spot around 6 months ago and on the Monday before the fair (with 6 days to go) I remembered it was on. I was totally unprepared so spent the whole week preparing, doing nearly nothing else except fair prep; making new stock, making new displays, packing my bag (a full sized backpacker pack plus a full bag in each hand). The weather forecast looked good, rain Tuesday to Friday then sun on Saturday and most importantly Sunday. It was true to form, it rained and rained and rained. Then Saturday arrived and some sun poked through… with light showers and 140k winds… it wasn’t looking good. My stomach knotted, I worried all day. Had I put ALL this effort in for nothing? I went to bed that night with crossed fingers and toes.

The morning of the fair was SPLENDID. The weather couldn’t have been better. It was sunny, warm, and mostly still (it’s Wellington, that’s really as good as you get here). The fair was wonderful. It was busy, I met some lovely people and saw many friends. I sold heaps, ate candy floss with my friend Heidi (who kindly offered to help me), introduced my new range Ex Libris.

…but most importantly it restored my faith in fairs.

My friend Heidi who helped out on the day, Thorndon fair 2013

Heidi who helped out on the day, Thorndon fair 2013